Thread: Ebay adwords

Just saw this today, why are ebay still wasting money with that stupid adwords setup they have. I thought they had stopped doing it.

Originally Posted by Frodo

Just saw this today, why are ebay still wasting money with that stupid adwords setup they have. I thought they had stopped doing it.

I was just drinking water and I nearly choked

Originally Posted by Forbairt

I was just drinking water and I nearly choked

used tampon - Google Search

Used tampons Dave? haha

Originally Posted by Frodo

why are ebay still wasting money

I'd guess aggressive marketing in getting their name known. Question is, is it actually working for them?

Originally Posted by Redfly

used tampon - Google Search

One has to ask the question, why on earth did you type that into Google in the first place?

I'm guessing you weren't in the market for one?

From what I've seen you can throw just about any stupid product search query into Google and you'll get an ebay ad
It's probably working for them ...

Originally Posted by Redfly

used tampon - Google Search

Strangely enough, if you search for tampon - Google Search you still get the ad text retuned as 'Used Tampon' with the landing page a search result for 'tampons'.

Clearly there's some amiss with they keyword manipulation for these searches.

Originally Posted by zabbo

Clearly there's some amiss with they keyword manipulation for these searches.

Nope, just dynamic keyword insertion.

Used {keyword:Stuff}
Used {keyword:stuff}on eBay for less.
Feed your passion on eBay.co.uk!
eBay - The UK's Online Marketplace

Just seems a bit odd to bid on keywords that loosely, as well as the inconsistent ad variations across different regional versions of Google.

For instance

"Used Tampons" doesn't trigger ads on google.ie, but 'tampons' does tampons - Google Search

Google.com.au triggers ads for 'used tampons' but not 'tampons' - used tampons - Google Search

Kinda interesting the different strategies used in different locations.

Doesn't explain why they're specifically bidding on 'used tampons' which lands on a 'tampons' search on ebay

(bearing in mind, the nature of the search and it's usefulness)

Why would anyone want to buy tampons on eBay?

Surely it would be easier to get them from your local shop?