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Ebay adwords

This is a discussion on Ebay adwords within the Google Adwords forums, part of the Pay Per Click Advertising (PPC) category; Just saw this today, why are ebay still wasting money with that stupid adwords setup they have. I thought they ...


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  #1 (permalink)  
Old 28-02-2008, 04:14 PM
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Default Ebay adwords
Just saw this today, why are ebay still wasting money with that stupid adwords setup they have. I thought they had stopped doing it.

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Old 28-02-2008, 04:20 PM
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Just saw this today, why are ebay still wasting money with that stupid adwords setup they have. I thought they had stopped doing it.
I was just drinking water and I nearly choked
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Old 28-02-2008, 07:37 PM
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I was just drinking water and I nearly choked
used tampon - Google Search
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Old 28-02-2008, 07:53 PM
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Used tampons Dave? haha

Quote:
Originally Posted by Frodo
why are ebay still wasting money
I'd guess aggressive marketing in getting their name known. Question is, is it actually working for them?
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Old 29-02-2008, 04:43 PM
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One has to ask the question, why on earth did you type that into Google in the first place?

I'm guessing you weren't in the market for one?
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Old 29-02-2008, 08:57 PM
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From what I've seen you can throw just about any stupid product search query into Google and you'll get an ebay ad
It's probably working for them ...
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Old 26-03-2008, 08:26 PM
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Originally Posted by Redfly View Post
Strangely enough, if you search for tampon - Google Search you still get the ad text retuned as 'Used Tampon' with the landing page a search result for 'tampons'.

Clearly there's some amiss with they keyword manipulation for these searches.
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Old 26-03-2008, 08:33 PM
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Clearly there's some amiss with they keyword manipulation for these searches.
Nope, just dynamic keyword insertion.

Used {keyword:Stuff}
Used {keyword:stuff}on eBay for less.
Feed your passion on eBay.co.uk!
eBay - The UK's Online Marketplace
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Old 26-03-2008, 09:42 PM
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Just seems a bit odd to bid on keywords that loosely, as well as the inconsistent ad variations across different regional versions of Google.

For instance

"Used Tampons" doesn't trigger ads on google.ie, but 'tampons' does tampons - Google Search

Google.com.au triggers ads for 'used tampons' but not 'tampons' - used tampons - Google Search

Kinda interesting the different strategies used in different locations.

Doesn't explain why they're specifically bidding on 'used tampons' which lands on a 'tampons' search on ebay

(bearing in mind, the nature of the search and it's usefulness)
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Old 26-03-2008, 11:29 PM
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Why would anyone want to buy tampons on eBay?

Surely it would be easier to get them from your local shop?
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