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Adwords Mismanagement

This is a discussion on Adwords Mismanagement within the Google Adwords forums, part of the Pay Per Click Advertising (PPC) category; I keep coming across really silly examples of adwords mismanagement. The anti-Lisbon treaty lot seem to have forgotten to disable ...


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Old 19-06-2008, 01:04 AM
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Default Adwords Mismanagement

I keep coming across really silly examples of adwords mismanagement.

The anti-Lisbon treaty lot seem to have forgotten to disable their PPC campaign! It's not as if they didn't know when the referendum was being held!
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Old 19-06-2008, 09:14 AM
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Me too. I recently looked at a campaign where they were spending hundreds a month linking to a page that didn't exist and were none the wiser. The agency obviously didn't care either.
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Old 19-06-2008, 09:17 AM
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The non-existent page one I've seen a few times.

I've also seen the "lovely" redirector that's broken ie. click on link and get a server error of some kind
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Old 19-06-2008, 09:44 AM
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Default Its hard to tell...

From an agency point of view its difficult to monitor if a client doesn't use proper 404's for broken pages. I've seen this so many times its ridiculous.

Adwords will pause ads if the Google Adwords Spider encounters a 404, if it doesn't it won't be able to tell the difference.

Setting an end date to a campaign is a no-brainer though.

I wish these people with money to burn would send some my way though .
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