This is a discussion on Adwords Mismanagement within the Google Adwords forums, part of the Pay Per Click Advertising (PPC) category; I keep coming across really silly examples of adwords mismanagement. The anti-Lisbon treaty lot seem to have forgotten to disable ...
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| I keep coming across really silly examples of adwords mismanagement. The anti-Lisbon treaty lot seem to have forgotten to disable their PPC campaign! It's not as if they didn't know when the referendum was being held!
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| Me too. I recently looked at a campaign where they were spending hundreds a month linking to a page that didn't exist and were none the wiser. The agency obviously didn't care either. |
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| The non-existent page one I've seen a few times. I've also seen the "lovely" redirector that's broken ie. click on link and get a server error of some kind
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| From an agency point of view its difficult to monitor if a client doesn't use proper 404's for broken pages. I've seen this so many times its ridiculous. Adwords will pause ads if the Google Adwords Spider encounters a 404, if it doesn't it won't be able to tell the difference. Setting an end date to a campaign is a no-brainer though. I wish these people with money to burn would send some my way though |
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| adwords, mismanagement |
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