Thread: Geolocation - Northern Irish Users seing UK ads

Hi,

I'm aware of the problem with Irish IP addresses hopping around but I have a problem with targeting Northern Ireland customers.

I've set up geolocation so that google displays Irish ads in Ireland and Northern Ireland. I've also set up adwords so that different ads appear in Scotland, Wales and England.

In some locations in NI users see the ads for Irish site but in others they see the UK ads. AFAIK, Users are using Google co .UK

Does anyone know how I can get around this?

Er ... what ISPs are they using ... are they going through the UK instead of NI ?

Freedom to surf is on of the ISPs

Originally Posted by gg66

Hi,

I'm aware of the problem with Irish IP addresses hopping around but I have a problem with targeting Northern Ireland customers.

I've set up geolocation so that google displays Irish ads in Ireland and Northern Ireland. I've also set up adwords so that different ads appear in Scotland, Wales and England.

In some locations in NI users see the ads for Irish site but in others they see the UK ads. AFAIK, Users are using Google co .UK

Does anyone know how I can get around this?

I've had an increasing amount of agencies asking about this, particularly for clients who wish to segment their campaigns across both territories.

Unfortunately though, there aint no way to do this at the moment. Welcome to Ireland!

I hope this doesn't sound stupid and I'm not suggesting you are but it is worth asking this question. I've seen a lot of people setup adwords where the ad campaign is targeting more than 1 geographical location and then they've simply setup two ads for the campaign, one for Ireland and one for the UK. But obviously google will rotate them, because the ad isn't tied to a location - just want to check that?

I'll put it like this - Northern Ireland = Sterling, Republic of Ireland = Euro. You're more likely to engage with creative that includes your local currency, so if you have mention of pricing in your adwords (some people do), it could cause issues in terms of effectiveness.

Originally Posted by link8r

I hope this doesn't sound stupid and I'm not suggesting you are but it is worth asking this question. I've seen a lot of people setup adwords where the ad campaign is targeting more than 1 geographical location and then they've simply setup two ads for the campaign, one for Ireland and one for the UK. But obviously google will rotate them, because the ad isn't tied to a location - just want to check that?

Thanks but didn't do that ....

I'm going to try targeting the the Geo location Northern Ireland and then use keywords for the locations users are likely to search from. For instance "Derry" , "Coleraine". These are keywords and not the ad text..

Anyone ever tried this?

Can you test visitors by tracking the IP and sender page they came from ?

I know Google's Geo-IP db is probably the must up-to-date (one would think so ) but here's the thought:

If you were from Ireland and in NI or you had republican leanings, would you use Google.ie over google.co.uk as an expression of nationalism

If you had code on your landing page that detected the IP and sender, then you could have more info. If you got lots of UK IP's but coming from Google.ie, this would confirm this (or deny it otherwise) ? Or am I coming from the wrong point of view

I've noticed even if I'm in Ireland and I use Google.co.uk, I get UK Ads and some Irish ads. Maybe it works the other way?

Originally Posted by link8r

If you were from Ireland and in NI or you had republican leanings, would you use Google.ie over google.co.uk as an expression of nationalism

Very few people would actually do this if any at all. Not worth taking it into account IMO.

Originally Posted by gg66

Anyone ever tried this?

Yes. Create a campaign that specifically targets the North and then create a separate a campaign to target the Republic.

Originally Posted by Gavin

Very few people would actually do this if any at all

Do you actually know this?