I've looking at my analytics and am struggling to understand why the bounce rate for a particular term is so high (50%).

I have an Adwords campaign for searches for Lego that takes you to the following page: Lego at ToysOnline.ie.

I don't understand... they arrive because they are obviously looking for Lego but 50% of people don't click further even though they find a page that is clearly selling Lego?

Can anyone offer some insight?

The only thing I can think of is that they are looking for particular sets from a specific range and can see from my LEGO landing page that we don't do that range (... yet!).

Any thoughts?

Thanks folks.

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Toys Online - The Toy Blog - Wooden Toys

the design is pretty poor, I don't think it would help me trust the site.

Hi Pixelcraft,

Thanks for the feedback. Could you please be more specific?

From a visual point of view, or from a code point of view? It's oscommerce based, so, short of rewriting that, there's not much I can do about the nasty nested tables, spacer gifs and html!!!

Edit: Also - other search terms perform much better (25% bounce rate) so what is it about LEGO in particular? That's what I'm trying to get at. Maybe this is a question for Lego buyers rather than SEOers??

i was purely talking about visuals, it's all very bland, looks outdated and like it was built by a developer more so than a designer. There's too much choice and no obvious call to action, not sure it's right for a landing page. 27 featured products kinda defeats the point of a featured product to me!

That's a good point... I should reduce that.

From a visual point of view... if you could change 1 or 2 things, what would you change? (complete redesign of site is not an option in the short term).

1 or 2 things wouldn't make much of a difference imo but if I had to pick, maybe reduced features to 3, and put them above the categories, so it's not a big long page. Probably just be fiddling about though. Best of luck

edit: actually it wouldn't as the side nav is massive also!

Thanks - appreciate the feedback

no probs, best of luck with it!

My thoughts: because it's adwords, it could be part of any search phrase, for example - "alternative to Lego", "cheap lego", "who invented lego" - ok I'm using those to illustrate a point.

Using Analytics - "paid keywords" - could you filter for search phrases using lego but have a 100% bounce rate to develop negative keywords?

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Search Engine Optimisation | SEO| Christmas Gifts | Newbridge Gifts

It came up blank the first time I tried it. (ff 3.0.7 on xp).