I have a website designed and is live around eight months now. Four months ago it ranked on page 1 position 5 and it suddenly dropped to page 2 position 5 for three months with no changes to the website design. And now in the last month the website has gradually climbed back up to it's page 1 postion 4 without any website file change... What would ye think would be the reason for that???
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There can be a multitude of reasons for a ranking change but one thing for sure is that you could move on a daily basis for different keywords. I wouldnt look at my own site but at the others and I suspect that your keywords aren't competitive and you are just rising above the others as they are doing nothing in this space anyway.
This is the nature of the beast. Rankings like stocks can fall and rise. The good news is that you are back to your old position.
If it was a few years ago, we'd call it Google Dance/sand boxing
Most likely it was your own search patterns - it sounds like detected personalised-search-while-signed-out. Even though you're a random user to Google to you, when you search for specific patterns you mostly likely follow the same action (i.e. scroll to see your site in the same place, don't click on anyone else etc). This is very easy to pick up. But nobody talks about it
Sites in low competition ranking spots don't just randomly rise and fall in a mathematically engineered system without a reason. If your income relies on it, you need a management plan. Don't mind the fluffers who want to be SEO's but really don't have a clue![]()
It could be anyone of the above factors. Another alternative is that Google constantly changes it's algorithm, sometimes these are just tests and often they revert back to a similar setting after some tweaking.