This is a discussion on CPM experiences within the Monetisation Tips & Tricks forums, part of the Monetising Your Website category; Thanks for that - if anyone has links to a privacy policy, please feel free to share!...
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| No problem We used one of the templates that the IIA make available to their members to put it together.
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| redfly, just to follow up on your post - I've been playing around with a few CPM networks now. I know this is a very open question (and depends on niche etc) but what would the average CPM rates be out there? Is this question even possible to enter. Saw some laughable eCPM rates from some publishers so just wondering am I expecting too much... |
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It completely depends. First off, it will depend on the pool of advertisers for your market. If you run a MySpace resource site, you are going to get crappy ringtone advertisers paying pennies. If you are running a forum about applying for a mortgage with 20k uniques a day, you're in for a MUCH higher CPM. Then there is the network. Tribal Fusion for example have minimum rates and a minimum spend of $20000 a month I believe. They also only select sites on a manual review basis. Then there are networks that allow you to set your own minimum CPM where you can only serve ads at that rate or higher (TF). When inventory is full, it gets passed on to the next network in the chain. Then there is volume. Again, depending on your market and traffic, you are going to run out of ads to be served. Then what? Then you have to settle for the pennies. Thats where CPX and adbrite come into play. I hope that has helped. If you have any other questions, please let me know. |
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| redfly, many thanks for that response. the site I have is pretty niche (digital photography) and have built up a nice community. Currently not enough traffic for tribal fusion etc (1k unique users per day 5-10k Page Impressions per day) so I've been playing around with the likes of AdBrite, RMX etc but with very low payouts. I suppose the main thing for me to concentrate on is growing my traffic to the level where I can apply to the likes of Tribal Fusion, Burst etc. Again, thanks for your excellent reply... |
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| It might be worth trying auction ads (maybe not on every page) but I am sure that people do look to ebay for buying photography gear.
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| Paulo 1k unique hits per day for a niche site. How many cpm adds would you have on there, and how much would expect for cpm. Do you have photo related affiliates on it aswell? In general what would someoene do it 1k - 10k hits on their webiste. How many cpm adds are feasible on athe hompage w/o it looking ridiulous. |
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| Thread | Thread Starter | Forum | Replies | Last Post |
| cpm query | addoc | Pay Per Click Advertising (PPC) | 12 | 19-12-2006 03:33 PM |
| CPM alternative to Adsense? | blacknight | Monetisation Tips & Tricks | 11 | 13-10-2006 10:39 AM |
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