About 3 months ago I got an inquiry from a company that wanted to advertise on one of my sites. I did a small bit of "research" and charged them what I thought was fair.

I did so on the basis of my adsense earnings and add 20%. My question to you guys is how would you calculate a flat price per month and what factors would you bring in, (page rank, uniques, pageviews, audience etc)

thanks

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Geansai Gorm | Web Design Ireland | Free CSS Menus | Canavan Disease

I don't think there's any magic science to it. I started off charging about €25 per month for a link on my site, which was just enough to make it worth my while editing my site but not too much that i'd feel like I was being greedy.
Over time I learned a bit more about what links might be worth and brought this figure up and added some other constraints such as a max number of links allowed plus a minimum number of months that someone would need to advertise for. Now I still charge just enough to make it worth my while (though I think I could charge a lot more) but also enough to drive away time wasters.

To get your starting figure consider:
- no. of visitors/page views
- page rank
- you need to be paid for your time
- some profit
- number of beers the value equates to

Do not:
- agree to permanent links or 'too long' advertising campaigns
- negotiate too much. Set a price and try to stick to it (you can be a little flexible). You may lose advertisers but others will come, speaking from experience.

Hope that helps.

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emcguinness.ie

You should also look at what service the advertiser is offering. Let's say they're offering mortgages and make a net profit of 4k for every converted referral. Say they convert an average of 2 referrals a month - that's 8k net profit. You could, in theory, charge a lot more than 25 Europes. It really boils down to what the advertiser is willing to pay and what it's worth to them.

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Web Design | Flash Development | Property | Irish Fitness Forum

Good point, I should have thought of that.

I know sites that use 1000 p\v for 5-6$ as calculation of a month price.

That's known as CPM - Cost Per Thousand (m) impressions

Depending on the niche some advertisers might pay €20+ CPM (think the mortgage example given by Ken above).

Take care with the link example above - buying and selling links is alot more dangerous now than it was 6 months ago..

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Search Engine Optimisation - Red Cardinal Internet Marketing
Internet Consultant Ireland | Search Engine Optimisation Services
Catering Company Dublin - My sister's handmade canape company!

Yes I agree it certainly depends.

I dont understand

My understanding is that google is frowning on paid links

That might explain why TLA has moved all their affiliate links to Javascript / encoded links

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G are strongly "suggesting" paid links should have their ability to pass PR curtailed through the use of rel=nofollow/JS/redirects.

Few people seem to be taking it seriously though, or at least not yet....