Hi Guys, i am working on the pricing of one of our products at the moment.
The main target market is the US so it seems to make sense to charge in Dollars. However the dollar is not looking too healthy at the moment and everything i read is not painting a good outlook for it. So i can see it being frustrating charging a value that is worth less and less each month and not being able to plan too well a few months in advance due to currency fluctuations.

Any suggestions? Is charging Euros a big turn off for a US audience?

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How are you going to handle the payments?

A lot of systems allow you to accept multiple currencies... you could also look into updating the pricing in dollars based on daily rates for the conversions

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I guess the main thing was i was hoping to give a user a nice round attractive number and perhaps a set upgrade plan at set prices. No easy answer to this

I am going with one or two of the payment processors like paypal, 2co etc.

Alan

I'd advise you to be very careful with 2Checkout.

They payments from them can take forever to reach you, plus they have that charming "holdback" fund concept, which can really sting

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Ok thanks.

If you want to discuss payment options give me a shout

I'd also avoid WorldPay - they have a charming tendency to "hide" minor, yet essential, details

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well if the majority of your market is dollar it doesnt make sense to advertise in euro... That said you should take currency fluctautions into account with your pricing plan and charge appropriately. If you are outpricing yourself with regards to competition then you need to rethink your model - not switch to Euro.

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Well if your target market is the US you should probably price in Dollars. However you might consider implementing dynamic currency conversion which would recognise the country of origin of the card and then offer them the option to pay in either their home currency or the currency that you have priced in . This gives the customer the benefit of knowing what amount is going to appear on their credit card regardless of currency fluctuations.

What about using a currency converter on your website.
Price the product in Euro and give the option to find out how much is going to cost in different currency.

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