NewsPaper Ads
This is a discussion on NewsPaper Ads within the Online Marketing Discussion forums, part of the Online Marketing category; I'm thinking of running a local newspaper campaign. Anyone had any experience running a successful ad campaign? thanks, Michael....
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03-01-2007, 08:17 AM
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 NewsPaper Ads I'm thinking of running a local newspaper campaign. Anyone had any experience running a successful ad campaign? thanks, Michael.         |
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03-01-2007, 10:57 AM
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| I have plenty of experience with dealing with Newspaper campaigns in terms of following media schedules, dealing with production/artwork dept's in local newspapers etc., but unfortunately not with running a full campaign. If it's more the statistics/advantages/success rates etc. you're looking for info on, you might have better luck posting over on the Creative Ireland website as that forum will have a lot of print designers and advertising/brand managers dealing with local advertising campaigns. The users here will most likely be more specialised in online advertising. Hope this helps a bit  |
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03-01-2007, 11:02 AM
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| Thanks Buttermilk, I'll pop over there. |
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03-01-2007, 11:20 AM
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| No worries, if you've any questions on any of the artwork/production area just let me know and I'd be happy to help! |
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03-01-2007, 11:36 AM
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| Okey dokey, thanks Buttermilk.  As you suggested I'm more interested in the copy, success rates, seasonal advertising aspects, and effective campaign lengths if anyone else can chip in. |
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03-01-2007, 03:40 PM
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| I'm doing a 10 week ad campaign in my local paper in Meath in the coming weeks. I'll let you know how I get on, i.e. ROI, success rate, etc. p.s. Got your email today. Will reply to you shortly 
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03-01-2007, 03:54 PM
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| David, that would be great thanks. |
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03-01-2007, 04:31 PM
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| Which paper would that be? Chronicle, Echo? |
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03-01-2007, 05:17 PM
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| the Chronicle my friend. |
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03-01-2007, 06:05 PM
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| I manage the offline and online marketing for us We haven't done much with regional papers, but spend a fortune on print ads
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