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Shameless Plea to Bloggers

This is a discussion on Shameless Plea to Bloggers within the Online Marketing Discussion forums, part of the Online Marketing category; Hi, I'm trying to fend off a multinational franchise that has entered the Irish market with a very limited marketing ...


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  #1 (permalink)  
Old 28-08-2007, 05:04 PM
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Hi,

I'm trying to fend off a multinational franchise that has entered the Irish market with a very limited marketing budget so I thought I'd ask for some help from the bloggers among you.

If any of you are stuck for content or have tried our service, I'd really appreciate it if you could give my wife's mobile dog grooming business a mention whether it's about the site itself (which my sister designed and I developed) or about the service we offer.

My wife's business is called Doggie Style and you can see the site (or learn more about what we do) at www.DoggieStyle.ie - Ireland's Leading Mobile Dog Grooming Service

Thanks for the help
Last edited by s.m.u.r.f; 28-02-2008 at 01:59 PM.
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Old 28-08-2007, 09:18 PM
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totally shameless.
I like it.
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  #3 (permalink)  
Old 29-08-2007, 11:13 AM
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If by "fend off" you mean get the no.1 spot you may need to consider changing your site structure which IMO is a major handicap...
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Old 29-08-2007, 04:26 PM
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You shouldn't have to fend off anyone. Just be better and word of mouth will do the rest.
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Old 29-08-2007, 04:37 PM
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We are better and always improving through training. We charge much less for our service than they do but give more.

The problem is the cash that they have for advertising. Most people don't even know a mobile dog grooming business exists so if they first hear about the competition, that is the name that sticks with them.

I'm just trying to get a bit of online word of mouth going.
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Old 29-08-2007, 04:54 PM
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Quote:
Originally Posted by s.m.u.r.f View Post
I'm just trying to get a bit of online word of mouth going.
  • Start a blog about the day-to-day life of a dog groomer.
  • Post funny stories, funny pictures.
  • Make Lolcats with dogs.
  • Groom Irish blogger's dogs for free and post a picture with the blogger and dog together.
  • Do blogger's dog's make-overs with before and after shots.
  • Join online pet communities and start answering dog-care related questions.
These are all things your corporate competitor can't easily do with personality and integrity.
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Old 29-08-2007, 04:54 PM
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Quote:
Originally Posted by s.m.u.r.f View Post
We charge much less for our service than they do but give more.
I first thought is why do you charge less, where are you cutting corners. Charge more and i will be happier letting you near my darling doggy

On the online marketing end of things i think you are worrying over nothing and would be better focusing your energy elsewhere in your service.
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Old 29-08-2007, 04:57 PM
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Quote:
Originally Posted by eoghanmccabe View Post
These are all things your corporate competitor can't easily do with personality and integrity.
Amen.
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Old 29-08-2007, 08:15 PM
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Get a copy of Guerilla Marketing (or any of the related titles by Jay Conrad Levinson)
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Old 29-08-2007, 10:03 PM
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maybe start an affiliate program and some people here might be willing to drive traffic to your site.
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