I was just wondering if anyone has used this tool before?

HitTail - Long Tail Keyword Marketing Tool - SEO, SEM, PPC, Blogs

Or heard anything about it. It makes sense, but I wonder how useful the tool itself really is, over say an Analytics package which shows you long tail terms anyway?

In my experience though, long tail terms and optimising for them from an SEO perspective often gives a lower return on investment. Of course there are a few golden nuggets here and there, but sometimes (most times) you can't predict those.

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Higher ROI is like the exact point of long tail keywords--it takes less time/effort/money to get to the top of results on more detailed, and therefore usually more qualified prospective customers. If you're getting lower ROI on long tail keywords, perhaps you need a different approach to generating long tail keywords.

I should let people who didn't create the HitTail product respond, but in my (our) experience, it's exactly the opposite--most times you CAN predict the golden nuggets. That's the main point of our algorithm--golden nuget prediction and a corresponding time-savings to you, the optimizer, and a correspondingly higher ROI, because your "I" has been dramatically lowered.

I've used it and I really like it:
Addicted To Web Stats - Hittail : Worse than caffeine!

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Sorry everyone, I didn't realise it had been mentioned already on the forum. Looks like I'm a bit late .

Hi Mike, perhaps I should rephrase my original statement. I am looking to use the product on my own personal blog and by return on investment I strictly mean traffic (large amounts) as oppose to an actual conversion like a transaction or enquiry.

From a PPC point of view long tail terms are great (in my experience) in that they provide high ROI, but often these conversions happen on a less frequent basis than say a common or competitive term. However having 1000's of long tail terms provides more frequent conversions (hope all that makes sense).

From a blogging perspective I want to drive more traffic to my own blog, but some topics work better than others. I can see this by looking at GA and GA also provides me with some interesting long tail keywords that users found my site with.

So given the fact that I haven't tried the software yet, I was wondering what advantage it has over say Analysing my GA stats? Is it the ability to import those phrases into Adwords easier? Or the fact that it highlights the best terms quickly and easily?

Cheers,
Gavin.

We're always asked the Google Analytics question. Here's a couple of answers we've prepared in the past.

HitTail - HitTail vs analytics
HitTail: Does HitTail Do Things that Google Analytics Doesn't?

But in short, we explicitly tell you what to write about on your website in order to systematically and incrementally grow your natural search traffic. See? The fact that we use some of the same data collection techniques as analytics software is almost besides the point. It's all about issuing the HitTail users explicit instructions on what to do next--and completely avoiding the paralysis through analysis problem inherent in most analytics packages.

Thanks Mike, really appreciate it. You must be sick of the GA question, good to see you prepared a couple of posts. Will read when I get home and install your JS on my blog and see what it reveals.

Will be happy to blog about the outcome too .