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Banner Rates?

This is a discussion on Banner Rates? within the Online Marketing Discussion forums, part of the Online Marketing category; Does anyone know of anywhere that publishs going rates for banner ads? I'm being quoted rather high rates for a ...


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Old 26-05-2008, 03:01 PM
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Default Banner Rates?
Does anyone know of anywhere that publishs going rates for banner ads?

I'm being quoted rather high rates for a site, yet they claim that their rates are "normal"
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Old 26-05-2008, 06:15 PM
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Quote:
Originally Posted by blacknight View Post

I'm being quoted rather high rates for a site
How much have you been quoted? Are you being charged per click, impression or is it a branding exercise?

I'm presuming your advertising blacknight?

Care to name and shame

here's the Ireland.com rate card

http://www.ireland.com/mediakit/w_rates.htm
Last edited by googlebomber76; 26-05-2008 at 06:17 PM.
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Old 26-05-2008, 07:01 PM
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Rates - Independent Digital Works rate card for Independent group websites
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Old 26-05-2008, 08:27 PM
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The rates I was quoted were between 8 and 10 euro, which is a tad on the high side
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Old 27-05-2008, 08:47 AM
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There does not appear to be any "normal" rate for banner ads and they appear to vary massively. Dublin.ie charge between 75 and 250 CPM depending on the category! I've been trying to work out how much to charge for banners for a new site and with so much variation out there it is hard to know what to charge.
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Old 27-05-2008, 12:06 PM
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Stupid question lads, CPM is cost per month ya?

if they pay X amount of money per month and you have their add as one of five that rotate at the top then how does that work if you get more adverts in the banner? i.e. their advert will be seen less and less depending on how many adverts you have rotating!
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Old 27-05-2008, 12:43 PM
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CPM is cost per 1000 page impressions (M is the roman numeral methinks)
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Old 27-05-2008, 01:00 PM
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Medialive.ie used to have a list of all rate cards, not too sure if they still do
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Old 27-05-2008, 01:03 PM
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Quote:
Originally Posted by blacknight View Post
The rates I was quoted were between 8 and 10 euro, which is a tad on the high side
Have they any certified information to back up there site usage claims..

Sites like daft.ie, rte.ie & autotrader.ie use ABC certification, Can the site your thinking of using back up there high cpm costs with any user data...??
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Old 27-05-2008, 01:32 PM
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Originally Posted by googlebomber76 View Post
Have they any certified information to back up there site usage claims..

Sites like daft.ie, rte.ie & autotrader.ie use ABC certification, Can the site your thinking of using back up there high cpm costs with any user data...??
Yes, but even with ABC I still consider 8 - 10 CPM to be high considering how low click through rates are these days
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