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Facebook Ads - Are they worth the effort?

This is a discussion on Facebook Ads - Are they worth the effort? within the Online Marketing Discussion forums, part of the Online Marketing category; Has anyone had any success (or nightmares) with Facebook ads?...


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Old 10-11-2008, 01:52 AM
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Default Facebook Ads - Are they worth the effort?
Has anyone had any success (or nightmares) with Facebook ads?
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Old 10-11-2008, 11:02 AM
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All I know is that since Facebook went to their new layout, the bounce rate from visitors coming from my Facebook ads went from under 30% to over 50%.

Leads me to suspect that it's not respecting the demographic settings I specified.

Before the switch over, the ads were very good value for money considering the low bounce rate I was getting and the ability to select demographics. Now I'm wondering...
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Old 10-11-2008, 11:03 AM
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So what kind of money are you paying per click?
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Old 10-11-2008, 02:03 PM
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Made a bit of money off them in August and September, I did a bit of testing on 8 ad variations and then after 4 days I picked the best one, and ran that for about 6 weeks. Worked out well enough, better than AdSense.
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Old 10-11-2008, 03:25 PM
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Quote:
Originally Posted by paul View Post
Made a bit of money off them in August and September, I did a bit of testing on 8 ad variations and then after 4 days I picked the best one, and ran that for about 6 weeks. Worked out well enough, better than AdSense.
Huh?
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Old 10-11-2008, 04:25 PM
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The reason I reduced my ads number back to just 1 was because I would be bidding against my other ads. Also I only wanted people to click one of these ads (and sign up once). I would recommend CPC rather than CPM.

My ROI was about 5 times higher than that of my AdSense run for similar ads.
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Old 10-11-2008, 05:14 PM
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I think you mean Adwords? I think that's what has poor aul' blacknight confused
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Old 14-11-2008, 06:01 PM
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Is Social Media Marketing A Waste Of Time? : SEO Book.com
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Old 19-11-2008, 09:44 AM
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Thing to remember about facebook is that they still cannot restrict your ads from appearing against profiles you don't want your brand associated with. (BNP etc)

Which isn't a big deal for small companies, but anyone with a big brand to worry about it's a hassle you don't need.
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Old 02-12-2008, 12:30 PM
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We've advertised on Facebook for serveral months and I'm not entirely sure it's worth it. It's a younger crowd and they're not searching for you.

That said, we had a few clients whose sons/daughters had put them on to us via the ad.
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