Hi Guys,
Just thought I'd ask about your experience with Yahoo! and MSN on the Irish market in terms of search.

Wondering what you find in terms of conversion rates and general traffic. I notice in our Analytics software we did get one or two conversions through natural traffic off Yahoo! but was wondering how many Irish people actually use Yahoo!

I know in Australia there was a small but significant amount of traffic on Yahoo! and we ran several campaigns for a few clients on it.

Does anyone have information on the share these engines have in Ireland vs the big boy Google?

*edit* forgot to mention I'm asking about running PPC campaigns and not organic search.

We've had a campaign on MSN Adcenter for a very long time ... The problem was that MSN Ireland weren't actually serving MSN Adcenter ads! That seems to have been resolved, but the volumes are negligible. I'd have to check our budget levels etc., to see what is going on ....

Yahoo! - main problem there is that you can't target Irish traffic only which is a real pain in the neck. If you're targetting the UK with some of the broader terms the cost per click is HUGE

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Yeah I haven't used MSN Adcenter yet since most of the time they are fed by Yahoo! or at least they were when I last used Yahoo! search marketing in Australia.

Interesting that you can't target the Irish market only? I thought Panama or the new platform was meant to take care of Geo targeting amongst other things. Is it possible your account hasn't been upgraded to the new platform yet?

I know back in Australia we were not able to seperate the Australian and New Zealand market but with the Panama upgrade it fixed that issue.

I did check some key terms yesterday on Yahoo! and I was getting plenty of Ads from the UK so perhaps you can't as you say.

Seems a bit silly.

Well I haven't been able to login to my account recently since I can't find my login details and they don't seem to have a "forgot login" link or I am too blind to see it

If I get a chance over the weekend I might look into it - we weren't doing much with it because of those issues, so I wasn't aware of any upgrades to the system

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