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This is a discussion on AdWords within the Pay Per Click Advertising (PPC) forums, part of the Online Marketing category; I'm not sure if MCS's advice was correct - and I am looking for some clarification MCS advised that if ...


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Old 22-02-2008, 08:23 AM
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Default chossing match type for google keywords
I'm not sure if MCS's advice was correct - and I am looking for some clarification

MCS advised that if you Google's broad match tyoe of keyword for yankee candles, your ad would be seen by searches for yankee OR candles. That is not my understanding. My understanding is that your ad will ony be seen if the seach is for yankee AND candles. I've taken this understanding from Google's defintion of a broad match, see here ...

https://adwords.google.com/support/b...00&ctx=sibling

Am i wrong?
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Old 22-02-2008, 03:09 PM
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Yes you're right.

Quote:
If your ad group contained the keyword tennis shoes, your ad would be eligible to appear when a user's search query contained tennis and shoes, in any order, and possibly along with other terms
Though you need to be aware of expanded match when running broad match. For instance if I run web design on broad match, my ad will trigger when someone types in graphic design.
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