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Is Google bonkers?

This is a discussion on Is Google bonkers? within the Search Engine Optimisation forums, part of the Online Marketing category; As many of you know, I've been trying my best to get one of my sites ranked higher in Google ...


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Is Google bonkers? Is Google bonkers?

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Old 06-02-2007, 09:44 PM
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Default Is Google bonkers?
As many of you know, I've been trying my best to get one of my sites ranked higher in Google for the short-tail term 'property' - and it's quite erratic. A few weeks ago it was ranking in the low-mid 30's after climbing for a couple of months. The last couple of weeks it dropped right down to about 60. Today it was back up to about 40. A few hours later and we're back to 61. Is this normal? Is Google having trouble making up its mind?
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Old 06-02-2007, 10:15 PM
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Unfortunately yes. But the good news is that the higher you go the more stable it becomes... usually
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Old 06-02-2007, 11:22 PM
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You might be better off focussing your efforts on the "long tail" phrases and keywords. If the site builds a reputation then hopefully the more competitively ranked phrases will follow...
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Old 07-02-2007, 12:48 AM
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It seems to be doing fairly well on long-tails searches on its own. I suppose you're right though, it's largely down to playing the waiting game and getting links and reputation built.
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Old 07-02-2007, 02:28 AM
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Originally Posted by RedCardinal View Post
Unfortunately yes. But the good news is that the higher you go the more stable it becomes... usually
Yup, I agree. The higher you climb the less you'll fall with Google. I am targeting the "Short Tail" (I love that BTW) "Web Design" just for fun actually and was all over the place for it for months at 40-60. In the top 15 now and it's a lot more stable.

Do you really need to target such a broad term?
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Old 07-02-2007, 09:31 AM
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Do you really need to target such a broad term?
Yes, unfortunately. I've been testing the response and pages per visit for various key PPC keywords and visitors seem to get a lot more value out of the site when searching for the phrase 'property' - as they should. It'll probably take a while to get a decent rank but it's going to be quite important down the line.
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Old 07-02-2007, 09:52 AM
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On a more sinister note, I've noticed a direct correlation between when I pause my AdWords campaign for the keyword 'property' and when I fall back down about 20 places. Is this just coincidence? Or is it normal?
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Old 07-02-2007, 10:23 AM
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Are you checking on different DC or just Google ? There also could be more differences there too !
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Old 07-02-2007, 06:39 PM
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Yo Ken, G seems to be showing your H1 tag rather than the description for a lot of your pages, I'd remove the tag and give each page an individual description. May be affecting the number of indexed pages G is showing.. site:www.huntforproperty.ie - Google Search
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Old 07-02-2007, 06:46 PM
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Originally Posted by TheMenace View Post
On a more sinister note, I've noticed a direct correlation between when I pause my AdWords campaign for the keyword 'property' and when I fall back down about 20 places. Is this just coincidence? Or is it normal?
I've seen a lot of people wonder about what metrics Google might be using to do some 'tweaking' to the SERPs. Are you by any chance using the conversion measuring tool from Google?

And BTW, it's curious that you find short tail queries more valuable. General theory would have it that long tail phrases are more targeted and searchers are more likely to find what they are looking for. Odd. And no localisation of the phrase, e.g. 'property dublin'?
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