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Seo Basics??

This is a discussion on Seo Basics?? within the Search Engine Optimisation forums, part of the Online Marketing category; I've been asked to give a couple of talks over the next couple of weeks on SEO . As the ...


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Old 07-11-2006, 02:54 AM
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Exclamation Seo Basics??
I've been asked to give a couple of talks over the next couple of weeks on SEO. As the audience for one of the talks is probably novice (or close to it) what topics *should* I cover and which ones should I avoid?
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Old 07-11-2006, 09:07 AM
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Some basics:
  • H1 and H2 title tags combined with CSS
  • Keyword Page Titles
  • How to link to your site
  • Using robots.txt to avoid unesscessary crawling of your site and to aid bots
  • Mod Rewrite Urls
  • http://www.cormacmoylan.com/blog/onl...s-and-seo.eire
  • Avoiding Flash and using 'skip to content' anchors
  • Keyword Domains
  • Server IP and .tld for regional search
  • The benefits of using standards
  • Blackhat SEO, the advantages and disadvantages
  • Link Farming
  • SEO Software and Web Apps
Is there a possibility the talks might be made available as a podcast?
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Last edited by Cormac; 07-11-2006 at 09:41 AM.
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Old 07-11-2006, 10:31 AM
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Personally I would steer clear of anything too technical such as the use of H1 tags etc. It just adds to the confusion for people that know nothing as it is!

I would go with a generic approach such as:

1. Keyword Selection
2. Content Creation
3. Website Optimisation (Cover briefly the elements, title tags etc)
4. Link Generation
5. Continous Monitoring & Reports

I would also talk about the adwords and other pay-per-click campaigns. Maybe include the report from Eyetools (Eyetools Eyetracking Research)

I don't there's a need to get into the nitty gritty unless talkig to web developers/designers.

My 2c anyway!

Tom
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Old 07-11-2006, 10:40 AM
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I suppose it does all depend on the audience alright.
What's the scope of the audience Michele?
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Old 07-11-2006, 11:12 AM
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I'd agree on the technical stuff, makes eyes glaze over more often than not. IMO few people are aware of the importance of textual content to the SEs, the limitations on what a spider will index or the need for links. Find a nice Flash site and show them the text only cache in G....
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Old 07-11-2006, 11:19 AM
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Quote:
Originally Posted by Rollo View Post
I suppose it does all depend on the audience alright.
What's the scope of the audience Michele?
I've two talks...

One is to Skynet, so I could be a bit geekier if needed, while the other is to First Tuesday
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Old 07-11-2006, 11:53 AM
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It looks like two different talks really on the same matter so. The only question is what should the theory to practical ratio be.

I would lean on the theory side but maybe setup a webpage for further reading on the technical side of SEO.
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Old 07-11-2006, 12:05 PM
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Default Keyword Research
Keyword Research. Start at the beginning. Too many companies carrying out 'SEO projects' baced on completely innacurate keywords. IMHO
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Old 07-11-2006, 12:45 PM
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Originally Posted by EdenWeb View Post
Keyword Research. Start at the beginning. Too many companies carrying out 'SEO projects' baced on completely innacurate keywords. IMHO
But who is qualified to conduct that research?
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Old 07-11-2006, 12:46 PM
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Quote:
Originally Posted by Rollo View Post
It looks like two different talks really on the same matter so. The only question is what should the theory to practical ratio be.

I would lean on the theory side but maybe setup a webpage for further reading on the technical side of SEO.
I need to be able to cover both equally I guess, as you never can tell who will turn up at these things
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