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What price do you charge?

This is a discussion on What price do you charge? within the The Business Aspects of Web Work forums, part of the Webmaster Discussion category; Originally Posted by davidbehan ...I'm asking this question because I came across a site ( www.RIPE.ie ) that offer web ...


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View Poll Results: How much do you charge for a standard brochure website (read spec below first)?

100-500 4 13.33%
500-1000 4 13.33%
1000-2000 10 33.33%
2000-3000 6 20.00%
3000-5000 2 6.67%
5000-10000 2 6.67%
10000+ 2 6.67%
Voters: 30. You may not vote on this poll

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  #11 (permalink)  
Old 29-11-2006, 10:59 AM
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Quote:
Originally Posted by davidbehan View Post
...I'm asking this question because I came across a site (www.RIPE.ie) that offer web design services for 595 euro and 795 euro for a flash version....
Hmmm, no space between 'ApproachTo' on the logo, and a lowercase d for design when all other words are Initial Cap. It's the little things I notice

As for quoting on the job spec above, I would say €2k - €3k would be enough. As mentioned before, it's only really 2 pages to be designed. These can be easily checked for standards/compatibility etc. This is the part I would charge highest for. Adding the content afterwards would be charged at a lower 'production' rate I guess.

EDIT: Just saw this on their 'contact page'...
Quote:
Ripe price websites only €595…. Competitors price €2,200
As far as I was aware, you can't make a claim like that without back-up? It's amazing what people will say in order to fool customers. Shame really.
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Last edited by ButtermilkJack; 29-11-2006 at 11:38 AM.
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  #12 (permalink)  
Old 29-11-2006, 01:14 PM
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Originally Posted by redflystudios View Post
I have read Brendon Sinclairs Web design business kit from sitepoint and it covers this a lot. There is nothing regarding coding or actual web design in it. It's all about the client side of stuff and charging what you're worth. Perceived value.
I read this too a few years back. Great read. It teaches you a lot about perceived value and that by charging a higher price, your prospect actually perceives that they will be getting a better service from you and go for your services. I studied this in college as well... all about perceived value. I think it's the most important thing here. Oh, I lost my business kit folder ages ago. All I have left is my copy of the cd-rom on harddrive (I still use the docs as a basis... there quite good). Any chance I can get a lend of yours??? It'll be an excuse to meet up and talk business too!!!

Quote:
Originally Posted by RedCardinal View Post
How many man-hours do you think that kind of spec would take? TBH, with no back-end programming or content creation involved I think that paying over €2-4k for something like this would be criminal. (Just in case anyone wonders, I not a designer.)
I'd actually estimated about 6 actual man days and at my daily rate, that puts me in the 3k-5k bracket. TBH... I can and have done sites for <2k but to do so, you have to cut back on certain things to make it worth your while. When I'm doing a site, I like to put the extra effort in and put nice features, and actually get time to think about the site and not do it like a robot, etc. You get what you pay for at the end of the day and if a client only wanted to pay 1-2k (I normally point them elsewhere but occasionally they are done)... you can't give them the full all round service. You're right redfly... they want a 10k+ website for less than 5k (or 5k+ for less than 2k). There are people out there that say they do them but they are not always up to scratch and the quality of the work shows it. A couple of years ago, a client said to me that they could get a site done for half the price (or less) from someone else. I replied with (very gracefully and with no offence) - "get it done by them, i don't mind but I'm looking forward to meeting with you again when you are asking me to fix your site and at that point my prices will be higher" and they like you for it and give you the job (to my surprise at the time). It was something to that effect and I use a similar approach in similar circumstances (i reword it of course so I don't offend the client and get thrown out of the office on my ear but you get my meaning).

Quote:
Originally Posted by RedCardinal View Post
In fairness, I don't know how long it takes to design (that's why I ask about man-hours), but the above spec doesn't even include a modicum of copywriting.
In my quotes, I provide a price with the essentials and include optional extras for the clients to consider. I must talk to you about the copywriting/seo options for future clients.

Quote:
Originally Posted by ph3n0m View Post
I tend to agree here - brochure sites are a dime a dozen these days, and to pay 2K plus for one, is, well insanity. I would expect to deliver some kind of CMS if the price starts hitting the thousands.
Not necessarily... sometimes it is just as easy to use a cms for a website as it is to do it static. I would not be charging too much extra for a standard cms but if it is for a complicated cms with uploads, image optimisation, xml feeds, newsletter management, subscriber management, etc. - well then, you are talking more!!!

Quote:
Originally Posted by RedCardinal View Post
I didn't see AAA in the spec Dave? And let's be honest, most designers are not coding to web standards, they're coding to DW/FP standards. As for semantics - very few people even understand the word... (present company excepted of course)
That's amended. redfly is right... it should be included as standard. It's only been this year since I have really been practising higher standards of coding. I dropped kicked FP out about 6/7 years ago and I only use DW for the colour coded code view and design preview split. Everything I code these days is handwritten and IMO... when you get to this stage, it is much easier and quicker to do then use the ready made functions of those programs.

Quote:
Originally Posted by redflystudios View Post
I'll have to agree there. That's why I like to meet with all clients rather than do it over email or the phone. You get to find out exactly what category the potential client falls into. As David mentioned in the original post, it's about perceived value.

I guess there will always be DW/FP "Designers". Their market is the budget conscious consumer, ours is the quality conscious who is interested in how their website can help their business.
Yes, agreed, and the sooner you find out what category they fall into, the better. I've been reading a nice little chapter from The Business Bathroom Bible called Death Valley and it basically says at the end of your meeting, arrange the next meeting to discuss your proposal and bring the proposal with you. The response will tell you if the client really wants to move ahead, this is a pricing exercise, the time isn't right, there is a major budget constraint, etc.

Quote:
Originally Posted by redflystudios View Post
I prefer to go through EVERYTHING at a meeting with a client and outline why it costs the way it does and be able to justify it. Which I'm not doing a very good job of in this thread
Don't worry... I'm here to help you!!

I think this is a nice little discussion so far. Thank you for the replies. In final closing in this post, let me just say that there is a number of different levels of service quality that can be provided to a client. This is not what you say is the quality... it is what your clients perceive to be the quality. However, we know that there are a few different levels and for example now: there are 3 levels of quality - ok, good and great - the problem is if I was selling the great quality and only providing the ok quality but still charging for at great quality rates. This is where are industry has gotten it's bad name in the past but it seems to have healed from it. Another problem is not realising you should be in the great bracket price wise when you are actually providing that level of service but not charging for it. That's another matter altogether I suppose... or it could be regarded as value for money!!!

It's all economics at the end of the day too... I'd rather be doing a less projects at higher standards and getting paid better, than actually doing more projects at lower standards and probably getting the same (or less) for it. I don't want to work myself into an early grave!!!
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  #13 (permalink)  
Old 30-11-2006, 02:46 PM
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Any further thoughts anyone? Did I scare everyone away or something?!?!?!
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Old 30-11-2006, 03:57 PM
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I'm with Dave on this one. Saying that best practice isn't in the spec so we'll knock out something shoddy in Frontpage with font tags and spacer.gif's is ludicrous. That's the whole problem with working in this industry as the moment. Clients are being duped by people selling them crap that 'will do' and talented, knowledgeable designers are being undercut by cowboys pretending to be talented and knowledgeable.
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  #15 (permalink)  
Old 04-12-2006, 09:23 AM
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Default Price fixing

Does this thread not amount to price fixing ... and activity which I assume the forum hosts could get in a spot of bother for?
On a previous forum I used to visit (tens of thousands of computer professional members) such topics were banned.

Anyway ... it sounds a bit expensive to me ... not that's i'm a professional designer (got stung on one of my first jobs so gave up).

Let's see..
1. Site plan, gathering content, blah blah blah ... 5 hours?
2. Get your template (or two sorted) ... 15 hours?
3. Debug in **** browsers i.e. IE5-6 ... 6-8 hours?
4. Accessibility etc ... 5 hours?
5. Build site (fill in content) ... 3 hours?
6. Fine tuning, dot the i's cross the t's ... 2 hours?

38 hrs * €60 = €2280 + "administration fee" = €2500
OR perhaps
20 pages @ €100/page = €2000 + fees.
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Old 04-12-2006, 09:29 AM
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Does this thread not amount to price fixing ... and activity which I assume the forum hosts could get in a spot of bother for?
On a previous forum I used to visit (tens of thousands of computer professional members) such topics were banned.
I can't see why this sort of thread is an issue. It's a discussion of pricing in a sector where the pricing varies a lot. I don't have any issue with that and it's definitely not fixing - merely a discussion.
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Old 04-12-2006, 09:42 AM
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I can't see why this sort of thread is an issue. It's a discussion of pricing in a sector where the pricing varies a lot. I don't have any issue with that and it's definitely not fixing - merely a discussion.
Grand, well you're the boss

Tho. some might see it as price fixing ... any such "what do you charge" threads come very close to the line.
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Old 04-12-2006, 09:51 AM
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Grand, well you're the boss

Tho. some might see it as price fixing ... any such "what do you charge" threads come very close to the line.
Enzo

I think you can see there is much discourse and disagreement about pricing, so I dont really think anyone could construe this as a price-fixing thread.

With so many web designers out there, you can be sure of a very diverse and healthy marketplace in which price fixing would probably be counter-productive.

Rgds

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Old 04-12-2006, 09:52 AM
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To be honest no matter how much you try, you will never be able to fix a price for a website no matter if it has 3 pages or 20.
You might get a cutomer that wants 3 pages, but he wants to trow everything in there and make it very complex or he's just a pain in the neck that makes you feel sorry for taking the job.
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  #20 (permalink)  
Old 04-12-2006, 10:14 AM
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Ok lads, I was just making the point that some might see it that way.
From Wikip...

"Under American law, exchanging prices among competitors can also violate the antitrust laws." + "It does not matter ... if the agreement is explicit and formal or unspoken and tacit."

The site I was a member of was American based, they considered it to be quite a serious issue. I've had threads pulled over it. In de aul EU we're a bit softer on the issue I reckon.
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