SPECIFY THE GEOGRAPHICAL PLACE OF THE DOMAIN:
If, for example, the website is directed only to the United States, it is advisable to use ".us" to indicate to the searchers which geographical location is in question.
TAKE INTO ACCOUNT THE "AGE" OF THE DOMAIN:
An old domain always offers a better ranking than a new one.
USE KEYWORDS:
This action is very useful so that the published content can be detected more easily. The keywords are what will make the difference at the time of the search.
TOOLS FOR KEYWORDS:
To detect more keywords you can use tools such as Google Trends, Google Insights or Google Keyword tool.
MONITOR WITH DUPLICATION OF CONTENT:
It is a frequent problem on websites. If the site shows the content with or without www or with HTTP and https, instead of redirecting one to the other, a serious error is being made in SEO.
PERSUADE WITH THE META DESCRIPTION:
It is a factor that does not affect the positioning in the search engines, but it is important for the user to click on your website. The text of the description is important for the user to read it and take it to enter the site.
THE IMPORTANCE OF THE TITLE:
The title tag where the keyword is located has a greater relevance than in all the content of the site. The title must be unique and must not have any other site. The duplication of titles and meta descriptions is a major problem in SEO that should be avoided at all costs.
KEEP IN MIND THE FIRST PARAGRAPHS OF CONTENT:
They are the ones that mark the guide for search engines. It is important that they reflect in the same the subject matter of the website, including keywords.
TAKE CARE OF THE URL:
Make sure URLs are not unintelligible and contain keywords from that same website. Internal and external links: Links between internal pages of a site and external reference sources are very important for optimal ranking.
USE OF THE LINK TEXTS:
It is more advisable to place a link on a specific keyword than on a "click here".
THE STRUCTURE OF THE INFORMATION WORKS WELL:
It is important how you show your navigation structure on the site. Not only for search engines but for users to find what they are looking for in a satisfactory way.
MAKE USE OF THE TITLE ATTRIBUTES IN LINKS:
It is advisable to include the title attribute in each of the links to give more information to search engines. It improves the accessibility of the website.
SPECIFY THE IMAGES:
The images of a site cannot be tracked by the search engines if we do not specifically identify it. This is why it is important to fill in the title of the image, as well as the ALT attribute of it, which will help searchers identify the subject of the image.
HEADINGS:
The headings of the websites and sections should be under a Hx tag. It is not advisable to use more than one H1. The H1 attribute is the most important, while the H6 is the least. They are used to hierarchize the content.
KNOWING HOW TO USE REDIRECT 301:
It is a resource that is used to redirect from one page to another with similar content in case one has been deleted. This occurs in the case where a website was deactivated because there was an obsolete service or product that was no longer sold.
SITEMAP:
The sitemap file is basic to make a list of all the pages, which is communicated to the search engines.
BREADCRUMBS:
It is a resource that helps a satisfactory experience so that the user knows at all times where is inside the web.
THE IMPORTANCE OF PRESENCE IN SOCIAL NETWORKS:
It is increasingly important to have a good presence in social networks to determine a favorable positioning in search engines.
ALWAYS KEEP IN MIND CURRENT TRENDS:
You have to understand how the user navigates, and make it easy. Therefore, the system of labeling the contents and the forms of navigation on the web should be optimized for a satisfactory experience.
If, for example, the website is directed only to the United States, it is advisable to use ".us" to indicate to the searchers which geographical location is in question.
TAKE INTO ACCOUNT THE "AGE" OF THE DOMAIN:
An old domain always offers a better ranking than a new one.
USE KEYWORDS:
This action is very useful so that the published content can be detected more easily. The keywords are what will make the difference at the time of the search.
TOOLS FOR KEYWORDS:
To detect more keywords you can use tools such as Google Trends, Google Insights or Google Keyword tool.
MONITOR WITH DUPLICATION OF CONTENT:
It is a frequent problem on websites. If the site shows the content with or without www or with HTTP and https, instead of redirecting one to the other, a serious error is being made in SEO.
PERSUADE WITH THE META DESCRIPTION:
It is a factor that does not affect the positioning in the search engines, but it is important for the user to click on your website. The text of the description is important for the user to read it and take it to enter the site.
THE IMPORTANCE OF THE TITLE:
The title tag where the keyword is located has a greater relevance than in all the content of the site. The title must be unique and must not have any other site. The duplication of titles and meta descriptions is a major problem in SEO that should be avoided at all costs.
KEEP IN MIND THE FIRST PARAGRAPHS OF CONTENT:
They are the ones that mark the guide for search engines. It is important that they reflect in the same the subject matter of the website, including keywords.
TAKE CARE OF THE URL:
Make sure URLs are not unintelligible and contain keywords from that same website. Internal and external links: Links between internal pages of a site and external reference sources are very important for optimal ranking.
USE OF THE LINK TEXTS:
It is more advisable to place a link on a specific keyword than on a "click here".
THE STRUCTURE OF THE INFORMATION WORKS WELL:
It is important how you show your navigation structure on the site. Not only for search engines but for users to find what they are looking for in a satisfactory way.
MAKE USE OF THE TITLE ATTRIBUTES IN LINKS:
It is advisable to include the title attribute in each of the links to give more information to search engines. It improves the accessibility of the website.
SPECIFY THE IMAGES:
The images of a site cannot be tracked by the search engines if we do not specifically identify it. This is why it is important to fill in the title of the image, as well as the ALT attribute of it, which will help searchers identify the subject of the image.
HEADINGS:
The headings of the websites and sections should be under a Hx tag. It is not advisable to use more than one H1. The H1 attribute is the most important, while the H6 is the least. They are used to hierarchize the content.
KNOWING HOW TO USE REDIRECT 301:
It is a resource that is used to redirect from one page to another with similar content in case one has been deleted. This occurs in the case where a website was deactivated because there was an obsolete service or product that was no longer sold.
SITEMAP:
The sitemap file is basic to make a list of all the pages, which is communicated to the search engines.
BREADCRUMBS:
It is a resource that helps a satisfactory experience so that the user knows at all times where is inside the web.
THE IMPORTANCE OF PRESENCE IN SOCIAL NETWORKS:
It is increasingly important to have a good presence in social networks to determine a favorable positioning in search engines.
ALWAYS KEEP IN MIND CURRENT TRENDS:
You have to understand how the user navigates, and make it easy. Therefore, the system of labeling the contents and the forms of navigation on the web should be optimized for a satisfactory experience.
