Discussion in 'Google Adwords' started by mneylon, Oct 10, 2008.
Does anyone know of any OSX tools for managing Adwords campaigns?
Download AdWords Editor 6.5 - Account management application. - Softpedia ?
not that I've used it, I just googled Adwords Tools for OSX? - Google Search
Official Editor - AdWords Editor
More of an analytics tool...
My experience with PPC management tools is that they are a waste of time. Unless you have a huge account with thousands of keywords.
They offer more confusion than they do help, however that is my experience with only really 1 PPC tool provider.
Is there anything specific you are looking for in terms of functionality?
Slightly off topic / but also on topic I found QuRegExmm a great tool for MAC OSX for testing RegEx. I use it for Google Analytics filter / goal / funnel configurations.
My opinion though is that to manage a PPC campaign properly you should use your Web Analytics software to help you optimise account performance.
* I realise I'm full of opinions today .
The kind of thing I'm thinking of is using something like Hittail in combination with Adwords for a couple of projects, so the number of keyphrases would be quite high. I've never liked the online system that much ...
So any other recommendations for managing Adwords PPC on Apple OSX?
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