Competitor analysis

Discussion in 'Google Adwords' started by tubos, Sep 4, 2013.

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  1. tubos

    tubos New Member

    Recently, an adwords campaign I have running started to decrease in performance, due mainly I believe to the arrival on the scene of a new company, who are always occupying top spot for certain keywords. Thing is, when we try increasing the bid and the budget we still can't get #1, even when the bid is set to an obscene amount! We rank well in the organic result but want to maintain a good performaing adwords campaign.

    In order to gain insight into our competitors in adwords I started to use the Auction Insights for certain keywords. This gives a good insight into most competitors, but, for some reason our main competitor, who is always #1 is not listing in the list of competitors. Does anyone have any idea why this might be?
     

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