Do you use Google Adwords?

Discussion in 'Google Adwords' started by mneylon, Jan 14, 2006.

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Do you use adwords?

  1. Yes

    0 vote(s)
    0.0%
  2. No.

    0 vote(s)
    0.0%
  1. mneylon

    mneylon Administrator Staff Member

    Google adwords has been available for about three years now.
    Are you using it to help promote your business?
     
  2. pepi33

    pepi33 New Member

  3. mneylon

    mneylon Administrator Staff Member

    What's their model?
     
  4. adbuster

    adbuster New Member

    I've tried ad words for about a month. Found it too expensive... Some clicks could cost upwards of a dollar! It really hurts when these users promptly leave the site. You can burn through your daily quota quick quickly. Now, if I were to do it again, I would put a little more thought into what ad words I was targetting. I obviously was using some very popular ad words which cost more. I think the trick is to find a smaller ad word 'niche' that can still draw targetted traffic without competing with the most sought after words/phrases.
     
  5. georgiecasey

    georgiecasey New Member

    i had the same problems, just too expensive
     
  6. EdenWeb

    EdenWeb New Member

    I use it to manage my clients accounts and they're getting great results. I know a company spending 12K sterling a month on their Adwords but equally, I know companies spending 500 a month and getting huge RoI.

    The great thing about PPC advertising is that it's not very difficult to get results. What you have to realise though is that it's not all about the CPC and CTR. Ultimately it's about conversions into real customers. I know it sounds blindingly obvious but I've seen a lot of people's "great results" and all I see is clicks...no attention to landing pages or split testing etc.

    I also got some free Microsoft AdCenter credit recently so I'll give that a whirl shortly

    I havent used it for my own Web Design Company just yet but I use it for my Virtual Tour company.
     
  7. rajibecks

    rajibecks New Member

    I've been using Adwords in the last year and half way in I realised they give you code to measure registrations..... This has allowed me to calculate how much a registration costs so I can analyse it with far more relevance. It has worked very well to be fair but it does take significant management- at least an hour a day so be prepared to spend time and money initially, once you know what works for you you will find your costs dropping hugely, mine dropped 66% in only 7 weeks and are now at a level im happy with.
     
  8. Urban Chicken Coops

    Urban Chicken Coops New Member

    "I've been using Adwords in the last year and half way in I realised they give you code to measure registrations....

    Re: the above post...

    What code is this & where can I locate it ???

    Thanks....

    Cormac
     
  9. robfahy

    robfahy New Member

    You could also try Facebook for a cheaper solution. You create a fan page for your business and they charge about 16 cent per fan they get to signup to your business. You can choose what type of profiles you want to target and the ad appears on the right-hand side of the screen. It also allows you to have a thumbnail display with your ad. Once someone becomes a fan they get your Facebook status updates, which is good for keeping you fresh in their minds. Worth a try!
     
  10. piush

    piush New Member

    intersting

    what about putting the cap on the amount you spend in a month?
    does your site doesn't show in adwords after the amount is spent.
    Thanks
     
  11. AstralTV

    AstralTV New Member

    I have been using adwords for over 1 year now, after many adjusts in the use interface I am now very happy with the costs v results, and its now the only advertising I use,
     
  12. LeeRain

    LeeRain New Member

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