Hello, first post but I expect to add more with time
We're deciding on whether to pursue the email marketing or direct marketing method to contact possible customers for our new business.
How do companies react to email marketing? I mean, when we're up and running, even though we'll be quite a small business, I don't think I'd pay much attention to email from unknown senders and probably just delete it.
Direct marketing is obviously more expensive, but I see it as more personal and in my opinion, will be more effective compared to email marketing.
What are your experiences/opinions?
Regards,
JB.
We're deciding on whether to pursue the email marketing or direct marketing method to contact possible customers for our new business.
How do companies react to email marketing? I mean, when we're up and running, even though we'll be quite a small business, I don't think I'd pay much attention to email from unknown senders and probably just delete it.
Direct marketing is obviously more expensive, but I see it as more personal and in my opinion, will be more effective compared to email marketing.
What are your experiences/opinions?
Regards,
JB.