One of the coolest features we starting using is the click to call feature for mobile ndevices. Its pretty easy to setup, you just have to go in under the ad extensions tab and select the call extensions selection to set it up. Google charges on a per cll basis but its a lot cheaper and more cost-effective than paying per click we also have the upgraded service which allows you to track and record our calls but thats done seperately. If you're interested in that, I recommend you call Simon his number is 256-398-3835 and email is firstname.lastname@example.org. We've been using him to manage our campaigns for the last 2 years and leads are pretty steady.