Google adwords - Recent Updates?

lix1

New Member
#1
I am about to do my first adwords campaign in about 3 years. I remember the last time I was running campaigns it was all about the ratio between the ad keywords, the text in your ad and the content on the landing page. Is this still pretty much the fundementals or have there been some changes and innovations in the last 3 years???

Thanks,

(Ps if anyone has a video tutorial they would recommend that would be really helpful also)
 
#2
The most important change happened from July 24 onwards. As per Google, the google users will start seeing new brand name and logo being reflected on the platform,website,billing and help center.
 
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