Google adwords - Recent Updates?

Discussion in 'Pay Per Click Advertising (PPC)' started by lix1, Jan 24, 2012.

  1. lix1

    lix1 New Member

    I am about to do my first adwords campaign in about 3 years. I remember the last time I was running campaigns it was all about the ratio between the ad keywords, the text in your ad and the content on the landing page. Is this still pretty much the fundementals or have there been some changes and innovations in the last 3 years???


    (Ps if anyone has a video tutorial they would recommend that would be really helpful also)

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