For anyone who wants to get an idea of just what kind of SEO headaches Google Instant is going to cause you, you can get a look at how it works by searching through your google account (assuming you have one), at Google.
Although for the moment it's only global search results (and personalised too). Adding &pws=0 or country specific parameters to the url doesn't seem to work.
From an end user point of view, I'm in two minds about it. It's pretty distracting to see the SERPs jump around whenever I hit a key, especially if it decides to add or remove local business results. But then it's new, in a few months I probably won't even notice.
It's definitely going to have a big impact on PPC. Impressions for both adwords and organics are counted whenever the user stops typing for 3 seconds, which is going to boost impressions. Especially in the early days, as people pause to look at the SERPs changes while they type, and play around with it a bit.
Although for the moment it's only global search results (and personalised too). Adding &pws=0 or country specific parameters to the url doesn't seem to work.
From an end user point of view, I'm in two minds about it. It's pretty distracting to see the SERPs jump around whenever I hit a key, especially if it decides to add or remove local business results. But then it's new, in a few months I probably won't even notice.
It's definitely going to have a big impact on PPC. Impressions for both adwords and organics are counted whenever the user stops typing for 3 seconds, which is going to boost impressions. Especially in the early days, as people pause to look at the SERPs changes while they type, and play around with it a bit.