So why does it say in Beta - does this not mean 'work in progress as such'
It's been around in various forms for a decade (Froogle officially launched in 2002 but had been available in beta before that), but the current incarnation is 'beta', undergoing a lot of (dynamic and fast paced) changes and picking up a lot of steam.
The biggest issue it has is the confusion around the name(s)... Product Search, Shopping, Base and Merchant Centre all used almost interchangeably when discussing it. There are subtle differences there, but it can be hard to keep track of the latest changes and ensure the correct terminology is being used.
It's still a relatively
restricted group of target markets, but I'd expect to see it rolled out in .ie and other English language Google properties in the near future.