WoodenToys.ie
New Member
Hi folks,
Many of the products we sell are aimed at young children. The obvious target for advertising and marketing is young mums. It's quite easy to target mums as there are LOADS of websites dedicated to women, parenting, pregnancy and mothers. For example, Rollercoaster.ie, Magicmums.com etc.
However, we've just launched quite a few products that dads may be more interested in getting their kids. Like LEGO, meccano, radio controlled toys etc. For example, is a mum going to buy our radio controlled bullet firing panther tank?
So - how to target dads? I've looked at dads.ie - but what else is there? Would be interested in peoples' thoughts.
Many of the products we sell are aimed at young children. The obvious target for advertising and marketing is young mums. It's quite easy to target mums as there are LOADS of websites dedicated to women, parenting, pregnancy and mothers. For example, Rollercoaster.ie, Magicmums.com etc.
However, we've just launched quite a few products that dads may be more interested in getting their kids. Like LEGO, meccano, radio controlled toys etc. For example, is a mum going to buy our radio controlled bullet firing panther tank?
So - how to target dads? I've looked at dads.ie - but what else is there? Would be interested in peoples' thoughts.