HTML Email or Plain Text?

[mneylon]

If you had to choose between using HTML emails or plain text emails for promoting a website which one would you choose?

 

[tomed]

If you had to choose between using HTML emails or plain text emails for promoting a website which one would you choose?

Good question - personally, in the past when i did it. I noticed a huge difference in responses from HTML and plain text.

For responses, the winner of the two was the HTML version. However, when analysing it more - it turns out, more genuine response came from the PLAIN text email.

I think this is because it's more personal than a HTML email. People sub conciously seem to think HTML emails are all spam!

That's just from our experiences! Not saying that's a dead cert!
I would imagine different types of businesses would get different responses!



Tom

 

[mneylon]

Tom

That's a fair point, but how do you track the response rates in plain text email? Do you just wait for people to act?

Michele

 

[tomed]

Tom

That's a fair point, but how do you track the response rates in plain text email? Do you just wait for people to act?

Michele

Yes - I was only tracking responses - not click throughs etc.

Which is another point for the benefits of using HTML emails!!!

 

[mneylon]

So, what would you use if you wanted to track clicks?

 

[louie]

I don't think there is abeeter choice for that than html format.
saying that i noticed myself that html puts people off reading them, especially if they have xp who blocks images.

 

[mneylon]

Louie - what do you normally use?

 

[louie]

Louie - what do you normally use?

In the past html, now as a news letter I send just a link to our NewsLetter.

For normal email to customers, html.

 

[Packet]

I hear there are programs out there that send out both

 

[mneylon]

Groupmail can do both, as can a lot of the other software.

Supposedly people are more likely to concentrate on what you write in a plain text newsletter, but you can make it a lot more attractive if you use HTML.

 

[adbuster]

I'm a big believer in the text versions.

 

[Busarus]

my four newsletters are all plain text and I have no real desire to change that..

this is an example


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[zabbo]

depends on the content of the newsletter, certain products can be better 'sold' with images.

I've used a number of methods and applications.

Groupmail works fine for ease of use.

 

[gary.b]

Definitely go for Pure Text.

Learn ASCII art

                                         _------Q--\
                                       /~           )
                                     <_____________/
                                     /  _   )))))))))
                []                 /        (((((((((
              |~~~|               (____/'   ))))))))))
              |   |                  )))))))))))))))))           |\
              |   |                 ((((((((((((((((((          / |
              |   |     /~~\----------/|  //       \           | _/
              |   |<===|  ===]        ||//     \    \____     //'
            //|   |     \__/~~~~~~~~~~|^       _--~~~    ~~~-//
           // |   |                   |       /   ()    ()  // )
          //  |   |                   |      |  ()       _-//-~
         //   |   |                  ((((((((| ()       (_//
        //    |   |                   |  :   |            ~~---_
       //     |   |                   |  |    \  ()       ()    )
      //      |   |                   |  |     ~--__        __-~
     //       |___|                   |  |         |~//~~~~~
    //        //  \\                 /  /          |//
   //        //     \\             (___(___________|  - jurcy -
  //      [==]       [==]

lol

 

[figment]

For responses, the winner of the two was the HTML version. However, when analysing it more - it turns out, more genuine response came from the PLAIN text email.

I have read this in a few places. I think Discover Which Marketing Programs Really Work tested this before.