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shanediffily

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The line up:
23 workshops over 3 days (including 9 NEW courses)
Future Now seminar
Aprés Boot networking event

Registration fees are 10% lower than 2008. And if you book before May 20, you'll get an Early Bird discount of up to 20%.

More on the iQ Content website.

This year's workshops are:

Web Strategy

  • Defining & Measuring Web ROI: Build and implement an effective return on investment model for your online channel NEW
  • Kick Start Your Web Strategy: Defining and implementing an effective online strategy
  • Practical Web Governance: Getting your organisation organised - people, teams and processes
  • Putting Self Service Online: Driving down costs through effective online self-service NEW

Web Content

  • Creating Killer Video Content: Creating great video content - the fundamental techniques NEW
  • Usable Language: Solve your usability quandaries on the cheap with simple content tricks NEW
  • Web Content Strategy: Getting your content mix right to drive traffic, engage customers and increase conversions
  • Writing for the Web 101: Creating great content - the fundamental techniques
  • Writing for the Web 202: Beyond the basics - writing to convert and persuade
User Experience & Design

  • Information Architecture that works: Essential techniques for structuring and organising your website
  • Mobile Web: Creating effective mobile web experiences NEW
  • Personas - Know your audience: Tools and techniques for understanding your customers
  • User Testing for Redesign: Deep immersion in a variety of user centred design techniques including user testing, wireframing, and iterative design NEW
  • Web Analytics 101: Fundamental techniques for measuring the success of your website
  • Web Analytics 202: More advanced techniques for measuring the effectiveness of your website
  • Website Healthcheck: How to evaluate the effectiveness of your website and benchmark it against your competitors
Online Marketing

  • Online Advertising: Conceiving, creating, implementing and measuring an effective online advertising campaign
  • Search Engine Marketing (SEM) 101: Driving more traffic to your website - the fundamental techniques
  • Social Networking for Profit: Using social networking to increase visitor numbers and engagement NEW
Technology

  • Killer Web Applications: Designing usable and effective web applications
  • Rapid Interface Development: Use the latest frameworks and libraries to build high-quality interfaces, fast NEW
  • Rich Internet Applications: Get up to speed with the latest and coolest web development technologies NEW
  • Website Optimisation: Stronger, Faster Websites NEW
 
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