Keyword Advertising

[Cormac]

That's not the name of this technique but it describes it to a certain extent.

I'm interested in setting up an account with a advertising company who provide the same service as can be seen here on phpit.net. I'm referring to the double underlined keywords which display a bubble of information when you hover the link.

I'm developing a site which is directed at technical users and it will feature many tech keywords. I'm trying to seize my oppurtunity!

If someone can recommend to be a supplier of this service and of course the name of the advertising technique i will be very gratefull. Thank you.

 

[mneylon]

Most of the services that offer that kind of solution will only takeon sites with a certain level of traffic.
If you can get the traffic to a high enough level you should then be able to get them on board

 

[SlitheryImp]

Kontera is one of the best known ones. But, as Blacknight said, you will need a lot of impressions to qualify (500,000 for Kontera)

 

[Cormac]

Kontera is one of the best known ones. But, as Blacknight said, you will need a lot of impressions to qualify (500,000 for Kontera)

per month?

 

[SlitheryImp]

here is the publisher qualification page

 

[Cormac]

thanks for the link

 

[mneylon]

Seemingly you can do the same with this lot:
Online behavioral Targeting and Contextual Advertising Service.