Lag in pausing campaigns?

MOH

New Member
#1
Is there some kind of lag in pausing adwords campaigns?

Was check rankings earlier for some keywords, didn't want to affect impressions, so paused all relevant campaigns.
Checked a few SERPs manually, and my ads still showed up.

Given the massive jump in impressions, I think the bloody automated rank checking tool may also have triggered some ads.

Is there a delay between pausing your campaign and ads stopping showing?
 
#2
Absolutely!

One of Google's KPI's (Key Performance Indicators) is how fast they return results. If the search actually had to include actual search and ad planning then it would take a lot longer. It's all pre-planned. There isnt necessarily an actual search - the index is pre-prepared and then just parsed and ordered based on different factors. That's why if you're bidding €7 per click but your daily budget is €70 that you're account drops out at €50 - because they can't predict how many searches will occur and your budget will overreach - so they kill it before it reaches it.
 

MOH

New Member
#3
Ah, thanks for that.

Paused a new campaign and then ran Market Samurai to check ranking for dozens of keywords.
Noticed later on my impressions had suddenly spiked.
Bit of a pain consider it's clobbered my CTR. Also means short of turning off my ad campaign for a few hours I don't see how I can do further rank checking without affecting impressions/CTR.
 
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