Long Tail Keywords

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My site was a PR4 and I got hit in the penguin update and demoted to PR3

I have spent some time on the backlinks and have 2700 pages indexed but my organic traffic has dropped significantly

I am looking at longtail keywords which I thought I had, I am confused as to how long it should be

I would be very grateful if someone could take a look at my site and point me in the right direction for silver jewellery as it is such a generic market

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