Portion Google Pays Out on Adwords?

[Drang3d]

Does anybody have a rough idea on the portion of payments google recieves for keywords that they pay out to the advertising webmasters?

I.E. if google gets paid $20 per click for a keyword, how much of that goes to the webmaster who hosts the ad and generates the click through?

 

[paul]

AFAIK : Rough estimates are from 30% to 50% is paid to the Publisher. But noone knows for sure, and it's possible they pay varying amounts. i.e. more to premium publishers, less to traffic in none targeted areas, etc.

 

[babyboy808]

I have heard that publishers receive about 70 - 75% per click.