Reduce cost

Advert test

mneylon

Administrator
Staff member
#2
Bid on less popular phrases?

Your question is a bit vague. If we knew which vertical you were targetting we might be able to provide better answers ...
 
#3
localize the search for your area (city, country, etc)
don't bid for the first place but for the 2-5 for the right hand side of the page.
 
#4
Might sound a bit negative, but you could be disappointed in results. You will soon see if you can justify adwords, bid on your most generic keywords for top 5 positions, try it for 1 week and see how your sales / return on investment (ROI) stack up. I would safely say when you do your sums, it is a win win situation for the big G
 
#5
Might sound a bit negative, but you could be disappointed in results. You will soon see if you can justify adwords, bid on your most generic keywords for top 5 positions, try it for 1 week and see how your sales / return on investment (ROI) stack up. I would safely say when you do your sums, it is a win win situation for the big G
You mean Google has strategies to keep costs up to anyone using Adwords?
 
#6
bid management is not everything
you need to watch out for your broad match, exact match, make sure you have a listing of negative keywords... do you use the API connection from Google?
 

MOH

New Member
#8
Making sure your target page is relevant to your ad will increase your quality score and help lower cost, and I believe page load time is also a factor in calculating this.
 
#10
In addition to the suggestions above, I would recommend you do a comprehensive analysis of what phrases are working best for you. Then try to reoptimise your budget to focus on the better performing phrases.
 
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