T-Mobile making more enemies in marketing

Discussion in 'Online Marketing Discussion' started by mikeejones, Feb 24, 2014.

  1. mikeejones

    mikeejones New Member

    T-Mobile has been in the news a lot lately with its new marketing
    strategies intended to bring in more business and, honestly, to steal
    customers from the competition. Between the change to an "uncarrier"
    approach and offers attempting specifically to target the competition, it
    might not be safe for T-Mobile much longer. Instead of playing nice, the
    company is doing whatever they can to steal customers without a care of
    what it will do to their reputation. And now, they are even making their
    phone manufacturers mad.

    BlackBerry upset with T-Mobile


    If T-Mobile wasn't already in a big fight with all the competition, now
    it's even making its suppliers mad. According to PC Magazine, T-Mobile sent
    an email to many of its current subscriber offering a free iPhone. It
    wouldn't have been such a big deal if the email didn't also say "a great
    deal for BlackBerry owners." This enraged many BlackBerry customers who
    used social media to point out their frustrations. BlackBerry owners are
    apparently very loyal and don't like the fact that T-Mobile was blatantly
    stating that BlackBerry phones weren't worth much compared to an iPhone.

    BlackBerry mad too

    It's not just the customers who are mad about this. BlackBerry CEO John
    Chen is pretty upset too. It's one thing to upset the competition, but
    upsetting your own vendor like that is pretty ruthless. Chen just wishes
    that T-Mobile would have come to him to discuss what was about to happen
    instead of finding out about it online later. On top of that, it is an
    inappropriate way to market to your customers. Where it the line?

    Is it smart marketing?

    The idea of calling out specific competitors or brands in your marketing
    strategy is pretty bold. Most people stick to telling people they are the
    best rather than specifying other brands. T-Mobile is starting to make a
    lot of enemies in the cell phone market, both with vendors and with
    competing cell phone carriers. Is it worth it? Maybe it will get them in
    the news a few times, and maybe it will bring in new customers. But in the
    end, having large corporations that are still holding a grudge about what
    you said will never help. You never want to be the company everyone is
    attacking all at once. It could mean success, but it will more likely lead
    to problems in the future.

    A smarter way to advertise

    Rather than focusing on the weaknesses of those around you, advertising
    towards your strengths will benefit you much more in the long run. Send
    texts to your customers with great deals you offer or coupons to get them
    in. Offer deals to fans on your social media sites. Offer loyalty discounts
    to members of your e-club. There are plenty of ways to get in customers
    without throwing someone else under the bus. T-Mobile may be digging
    themselves a hole, but you don't have to. If you keep the competition
    friendly, you'll end up with a much smoother path to success.

    Mobile technology news brought to you by businesstexter.com

    Source:

    pcmag.com/article2/0,2817,2453633,00.asp
     
  2. Darylle

    Darylle New Member

    Its true.. I agree that if we keep the competition friendly, we'll end up with a much smoother path to success.,
     

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