Advert test
#2
My personal experience says that text ads get more clicks then image ads. People have become blind to banner ads and tend to ignore them.
 
#7
Surely it depends entirely on the design of the site you are placing the ads on ?

I have had sites where text only was needed as the ads then blend in, and on others I needed image ads only as it was a very "graphical" site and text would have looked out of place.
 
#9
Text ads is without a doubt better than image in most cases. But I'd suggest you leave this to Google to decide. They will tweak things to earn you as high eCPM as possible.
 
#14
In my experience the more you customise your ads to look like content the better your click through rates. At Avvio we offer XML solutions to our publisher clients. For example - Breaks Ireland.com. - these ads look like content resulting in high click throughs.
 
#17
Based on my own experience Text/Image ads tend to get more clicks than Text only ads. The reason is that Text/Image ads look more appealing than Text only ads.
 
#18
Google Adwords Image Ads

Based on my own experience Text/Image ads tend to get more clicks than Text only ads. The reason is that Text/Image ads look more appealing than Text only ads.
Yes, I quite agree with you but nowadays a picture can say a thousand words, and this is especially true when it comes to advertising. And AdWords is expanding their reach with the search results ads by now allowing advertisers to use image extensions with their ads so that images may show up along with the AdWords ads.

People are lazy to read all the text, they would rather look through the picture than waste time reading a long text. I found many interesting tips and tricks about it SEMrush Blog | Google AdWords Image Ads: Tips and Tricks. Hope it will help you too.
 
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