Tracking Open Rates and Click Throughs in a newsletter

[Captain Crunch]

Hey all.

Im looking for some help tracking my newsletters.

I am looking for some good software (free or certainly pretty cheap like €100-€200 etc) that will allow me to track the effectiveness of my newsletter in terms of how many people actually open the mail and how many click-through to the links provided.

Someone had mentioned one to me before that cost circa $150 but I cant think of the name.

Any advice is very much appreciated and again I am a complete novice so apologies if this is something that is very basic so any help is welcome.

Thanks

 

[Forbairt]

MailChimp ?

 

[php.allstar]

Hi,

Have a look at CampaignMonitor.com

You just add your html email, specify recipients and click go!

(well there's a couple of tweaks you have to make like adding an unsubscribe url etc!)

 

[Forbairt]

Hi,

Have a look at CampaignMonitor.com

You just add your html email, specify recipients and click go!

(well there's a couple of tweaks you have to make like adding an unsubscribe url etc!)

CampaignMonitor ends up quite pricey though

 

[mneylon]

A lot depends on your budget, size of your list and time
Bear in mind, however, that tracking open rates is not a precise art, as a lot of email clients won't download the image / script or whatever you're using to track it

 

[php.allstar]

Yep, it can all ad up, depends on number of recipients as you know.

In the last company where I worked we were looking at more of an "enterprise" solution and went with a company called "Email Vision", worth having a look as I remember they were quite cost effective but not sure if they look after the little guy, may tend to focus on large companies with hundreds of thousands of recipients...

 

[mneylon]

Infacta's Groupmail is pretty cost-effective and has (or at least had) a tracking option