paintballer.ie
New Member
Ok so you set up a nice little website and over the course of a year or two and picture this:
Do you leave it up to the google adsense machine or do you approach companies related to your website area and get direct advertising? How many advertisers do you want, for now long?
My situation, the paintball one I have mainly approached businesses and set up direct advertising for a yearly period. The advantage about this is that you are guaranteed some cash to help pay off the costs of running a large website and every body knows where one stands.
However, under value the cost of this banner space and you are effectively loosing money. So they question is, how do you value your banner?
- You have built up its reputation, community and have a decent amount of traffic (say 30K unique/month and growing at 10%)
- You have quality content and articles
- You have invested close to a €1,000 over the years on hosting, licenses and other developments costs
- You are appearing in the top 3 results on google and yahoo for the most of your keywords
- You are the only site / community of it kind in your country or area
Do you leave it up to the google adsense machine or do you approach companies related to your website area and get direct advertising? How many advertisers do you want, for now long?
My situation, the paintball one I have mainly approached businesses and set up direct advertising for a yearly period. The advantage about this is that you are guaranteed some cash to help pay off the costs of running a large website and every body knows where one stands.
However, under value the cost of this banner space and you are effectively loosing money. So they question is, how do you value your banner?