A press release is exactly what it says. A statement you give to the press for the purposes of disseminating information about your business. And these can be released through specialist websites set up for that purpose. PR sites.
A press release is an official document for the press/media about a specific and significant news about a company. It can be hiring a new manager, a merger, a takeover of another company, launch of a new product, etc.
Press release is also quite beneficial as it attracts a lot of traffic because of the nature of its writing as it is meant to break a new information.
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