Ahhh man effect.. smoke it out yer ass. We are talking about the width of a site. I'd love to be dealing with the clients you are dealing with .. because in the past 11 years i have met some stunners and regardless of what facts, figures or dazzling buzz words you throw their way. It all boils down to .. "yeah but we'd prefer this" and the truth of the matter is there are clients like that out there .. and every design and development house in the world has had to accomodate for them. Yes granted i am not a designer.. however being a designer doesn't come in to it .. If i went to an interior decorator and asked them to paint my house BLACK .. and they go .. "No No.. Mr.. you want your house Jazzy F**king Purple" i think the answer will be .. eh.. no .. i am paying to get my house painted .. Paint the damn mofo black. So i understand your point, yes you REALLY do need to guide clients in the best direction, it is the same with all business. Not just design. Anyone who is a professional in their chosen field needs to guide a client. However you also need to understand, which is the point i am making, that their are clients out there who know what they want.. and that is the bottom line. Jesus my elbows are hurting me now .. haha, time to sacrific the new designer out the window.