Discussion in 'Pay Per Click Advertising (PPC)' started by mneylon, Dec 1, 2006.
Hi, Mike Levin of HitTail here. Let me know if I can answer any questions for you.
HitTail looks very interesting
I'll sign up and play with it to see
Ooooo this is interesting
Pity you can't have multiple sites per login - having to remember all these usernames is a PITA
Addicted To Web Stats - Hittail : Worse than caffeine!
I've also used 103bee's to varying degree's of success
I think the cost per click will usually depend on the industry or market you are working in. As long as you are getting a healthy return, you should be fine.
$15 AU when I was working for a search engine marketing agency
When I was working for a search engine marketing agency in Australia the most I was bidding was around the $15 AU mark for Dedicated Hosting terms.
We were aiming to sell to big corporate clients and a sale on average was worth $20,000 + per year so it works out quite nicely.
If only they let me use the Website Optimiser Tool
1 dollar, but no more as I was often losing money. Actually i decided to stop using adwords cause it was too much of a hassle.
never paid more than $
The most I pay nowdays is 50 cents, not going overboard anymore think it's hetting out of hand and the guys at google are raking the cash.
It all depends on the sales marging
We bid up to €20 for some clicks when selling investments, if you're selling a €100,000 product and you have to wait 100 clicks, thats only €2,000 for a €10k profit margin.
The lowest I go is €1.
The most I spent was €1.40. To be honest it all depends on the site. I will have to ramp up for some sites but I find that most clients want to spend very little on advertising.
Do users find that spending large amounts actually pay off? I find that it just burns through my budget in a couple of days!
My experience is you have to keep tweeking with the click price. Be very selective with you key words by putting brackets around the text.
This way customers will only look for what you are selling or providing ie if a customer is looking for an electric blanket they do not want to sieve through a large amount of other types of blankets before they come to the electric ones.
These should be kept in mind while doing Pay Per Click...... coz its about money... an research
1.Advertise on a large number of relevant search phrases. Brainstorm beyond the first dozen terms that come to mind to describe your business. Advertise on the terms used to describe your products, the product names, product codes, and the questions a prospect might type into a search engine that your services answer, and more. Read our article, How to find good keywords5 for more on this.
2. Build unique ads for each search phrase. It takes a lot more time to write a unique ad for each search phrase relevant to your business rather than creating one ad for all of your search phrases, but the extra work will definitely be rewarded. Ads that are aligned with the corresponding search term receive more clicks, which will mean more targeted traffic, and in some cases paying less per click (on Google Adwords) due to the intricacies of how the advertising is priced.
3. Send visitors to the most appropriate page of your website. If you place an ad for a specific product within your online store, don't send visitors to your homepage and force them to dig for what they just searched. This will frustrate your visitors and increase the chance that they'll hit the dreaded Back button.
I've suspended my Googe AdWords campaign for the time being. The bidding war just got out of control for certain keyword phrases, rising from €0.50 to over €5.00 in th e space of a coupl of months. Decided to let the main competition have their bidding war battles, and when they're broke to resume my campaign.
Being responsible for half dozen or so Google Adwords campaigns for small to medium businesses, who advertise to both national and international audience, I find that majority of cost per click fall between €0.20 and €0.80, with good conversion rates.
80c is probably the highest we have to go. It really does depend on the market competition and importantly, how much research you put into it.
Say welcome, Scott Spinella.
i m Scotg Spinella . I m new here. Want ot improve my Bussiness. Help me.
What are the most expensive keywords in Ireland? I would like to diversify my sites so that I can attract google ads with high paying keywords.
(If this query is already posted somewhere else please direct me to it as I could not find it)
Wow, $16 / click? That's way out of my league. Knowing my luck I'd get 500 clicks and 2 sales. That's great. Congratulations! I'd be concerned that a competitor would click the ad a bunch of times to off me...
I still didn't use PPC, anyone have experience on bing/yahoo ads?
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