I've looking at my analytics and am struggling to understand why the bounce rate for a particular term is so high (50%). I have an Adwords campaign for searches for Lego that takes you to the following page: Lego at ToysOnline.ie. I don't understand... they arrive because they are obviously looking for Lego but 50% of people don't click further even though they find a page that is clearly selling Lego? Can anyone offer some insight? The only thing I can think of is that they are looking for particular sets from a specific range and can see from my LEGO landing page that we don't do that range (... yet!). Any thoughts? Thanks folks.