I would not post ads for products that are patently more expensive than other sites. I do put ads on for ones that are close enough but if they are out of the ball park then I skip them.....
For instance Amazon.co.uk ads can be cheap or expensive depending on the currency situation.
Hmm,
I suppose the idea of you wouldn't advertise something you wouldn't want your children seeing on a site they would be viewing, or products you wouldn't want your wife to buy. I know, cliché, old fashioned, but it works.
For instance, providing the tone of my website was suitable, yes I would allow my girlfriend to "push the big red button", on the flip side, pron would wind me up a bit.
As an aside, I wouldn't run any ad in pop-under or pop-over, and would steer very clear of advertisers who offer such. Pops, and the merchants in them, just give such a negative buzz to viewers.
'CLICK HERE TO TAKE OUR NEW SURVEY' - they have large 'Yes!' buttons and tiny 'x' buttons. If I want people to take my survey, i won't crash their screen with it... and i won't intrude their screens or my website with that junk.
Audio Ads also. "Hi, My name is **** ***, and I'm here to talk about...."
As everyone already mentioned porn sites, also hate sites and competitive sites. It is a good idea not to advertise any websites that are likely to offend your visitors.
This question is quite broad, but I understand that Google will list your site better if it is not full of adsense adverts when you first publish the site as they think its an MFA.
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