I've been asked to provide a half day's training for 10 people in the areas of SEO, SEM, Email Marketing and Google Analytics, and I don't know what to charge - I don't want to price myself out of it, but don't want to be a busy fool either.
What would anyone suggest I charge for a half day? And a full day? I've been asked to provide some full-day training in other (also web-related) courses.
I know there's the 'charge what you're happy to get' school of thought, and I'd agree with that, but I also want to take into account what they'd be happy to pay... eg. if they're happy to pay me double what I'd be happy to get, then I can charge a bit more and be even happier!