What do people think about this? It wasn't received the best from what I've read. Their shares dropped 1% according to Reuters -
UPDATE 3-Google to pay $3.1 bln for DoubleClick ad business | News | Mergers/Acquisitions | Reuters
Not what you'd usually expect with such a big buy. Can't remember what happened when bought you tube or jotspot but i doubt shares dropped.
Although according to Sergey they must be looking at making big changes at DoubleClick
Quote:
|
"It has been our vision to make Internet advertising better - less intrusive, more effective, and more useful. Together with DoubleClick, Google will make the Internet more efficient for end users, advertisers, and publishers," - Google Press Center: Press Release |
15-04-2007, 03:20 PM
Google to Acquire DoubleClick 
Linear Mode
