Do secure site seals work?
This is a discussion on Do secure site seals work? within the Webmaster Discussion forums, part of the Webmaster Help category; Do you think that secure seals make any difference to sales? I don't mean the SSL ones, but the ones ...
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02-12-2006, 12:43 PM
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 Do secure site seals work? Do you think that secure seals make any difference to sales? I don't mean the SSL ones, but the ones stating that the server is hacker proof / secure / not open to nasties
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02-12-2006, 01:33 PM
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| I've seen some split testing that involved placement of seals. Apparently it had an effect on buyer perception and increased conversions. Will try to find some links
__________________ RedCardinal.ie Search Engine Optimisation & Online Marketing I offer Web Strategy Consulting and SEO Services. My sister's handmade canape company - Catering Company Dublin On Twitter I'm RedCardinal |
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02-12-2006, 07:26 PM
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| Yes, they do. Take a look here: The Web Credibility Project: Guidelines - Stanford University I have read every single word on that site more than once. It is VERY interesting. Here's the Stanford homepage: The Web Credibility Project - Stanford University |
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03-12-2006, 10:10 AM
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| I'll have a read of that when I get a moment 
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