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Do secure site seals work?

This is a discussion on Do secure site seals work? within the Webmaster Discussion forums, part of the Webmaster Help category; Do you think that secure seals make any difference to sales? I don't mean the SSL ones, but the ones ...


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Do secure site seals work? Do secure site seals work?

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Old 02-12-2006, 12:43 PM
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Default Do secure site seals work?
Do you think that secure seals make any difference to sales?

I don't mean the SSL ones, but the ones stating that the server is hacker proof / secure / not open to nasties
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Old 02-12-2006, 01:33 PM
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I've seen some split testing that involved placement of seals.

Apparently it had an effect on buyer perception and increased conversions.

Will try to find some links
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Old 02-12-2006, 07:26 PM
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Yes, they do. Take a look here:
The Web Credibility Project: Guidelines - Stanford University

I have read every single word on that site more than once. It is VERY interesting.

Here's the Stanford homepage: The Web Credibility Project - Stanford University
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Old 03-12-2006, 10:10 AM
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I'll have a read of that when I get a moment
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