Hi Michael, welcome to the forum & thanks for the link
I have a good understanding of anchor text, suppose i was just sussing out creative ways to place anchor text. I was hoping to use anchor text in my mail shot then in turn relay what i'm about - let's say i sent out a monthly newsletter. check out my site i chat about "seo in dublin'; <- that being the anchor text, this would represent my site as being 'seo in dublin' being opened on various machines in various e-mail accounts such as gmail, yahoo, live etc. (i don't have a newsletter/e-mail shot by the way, just general for instance talk).
@twoheads unlucky on the overdoing of 'exact match' here's an
interesting article as to the real winners & losers as a result of the Panda update. How are you going to be affected by 'exact match' is it because the only anchor text you have backlinking to you is 'web designers wexford' check out my blog and video I found about
anchor text landscapingideas.com use 'landscaping ideas' as main anchor text & there page 1 global - is this what your kinda talking about?