First fix the website, making sure it looks OK in any browser.
Using IE8 it breaks apart.
Can be easily fixed by adding the following code before the title tag:
<!-- Mimic Internet Explorer 7 -->
<meta http-equiv="X-UA-Compatible" content="IE=EmulateIE7" >
To get traffic, spent some time in forums helping others, asking questions, etc... spreading the word.
Write something interesting - an article, etc...