Word of mouth is by far the most powerful. Unfortunately most individuals had to start out with some cheap or pro-bono work to get the foot in the door.
PPC advertising can be effective but prepare to loose a lot of money in finding the balance.
Yea i looking how is the best way to... Being based in the midlands probably doesnt help matters but as far as i can figure out its all about word of mouth... i would tell you how to do that if i knew it myself
Yes, its definitely that horrible catch 22 of trying to get that first couple of clients but it's difficult to get a client if you haven't had any before.
In my own case, I did just as Redfly mentions, a bit of pro-bono and some very cheap labour to build up my portfolio. It's a little bit soul destroying but you learn a lot. On the upside the first client that I built a website for (for practically no money) has come back now a couple of years later for a bigger, better site and is fully aware that it costs more now.
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